Designer Berber Rugs by Ela

BY OLIVER, RUG EXPERT AT UNIQRUGS | PUBLISHED: 2025-06-23 | 4 MIN READ

Ela, the designer, and her exclusive Berber rug in brown and white tones

Designed by Ela

Allow us to introduce: Our new Berber collection “Berber Ela Design” is now online. With this hand-knotted rug collection, we present a completely new design in the world of traditional Berber weaving. Rug design that reflects today’s interior trends while remaining incredibly timeless through its focus on natural shapes, colors, and materials. Immerse yourself in a world full of tradition and a longing for peace, mindfulness, and sustainable design.

Close-up of a designer lying on a stylish Berber rug

Who is Ela

We could write a lot about Ela, her life, and her inspiration, but it is much more beautiful, exciting, and authentic when Ela tells us her story herself. Ela: “I have always been full of enthusiasm and passion for the beautiful things and surprises that life has in store for us. The foundation for my work today was laid in Iran, more precisely in Mashhad. There, in 2014, I studied graphic and industrial design and strengthened my passion for shapes, colors, and textures, placing it within a “solid” framework. By the way, I am originally Iranian and was born there as well… my heart beats with an oriental spirit. Over the past few years, I have continued to expand and deepen my passion for design in general, and interior design in particular, developing a profound sense for creating a warm and inviting atmosphere. The major turning point in my life came during my master’s degree program in Iran. And how could it be otherwise—I met my husband Amin there. A truly special person who has shaped the rest of my journey and still does so every single day. My journey became our journey, and that is something I am grateful for every day anew. In 2015, I moved to Germany, a new chapter in my life began, and I specialized, among other things, in rug design for hand-knotted rugs.”

Designer, sitting happily on the hand-knotted Berber rug in gray-white-black

Inspired by…..

Ela: “When designing in general, I mainly let myself be guided by the moment itself. The atmosphere has to captivate me or, let’s say, trigger a feeling within me. I then draw inspiration from the colors, patterns, and textures of nature, which are seemingly endless and influence my creativity through their flowing, curved forms. For the Berber collection, I wanted to place organic shapes at the center of the collection. These shapes evoke an emotional response in the viewer, reflected in feelings such as calm, serenity, and comfort. It was important to me that nature remain the focus, both consciously and unconsciously. This atmosphere creates a relaxed living environment within spaces, one that above all inspires a warm sense of well-being. While designing the collection, I was reminded of my grandmother and my fascination with her work. She is a wonderful oil painter. Her artwork can be seen all throughout her home. I still have all of her paintings clearly in mind today. She obviously left a strong impression on me. I remember when I was about 6 years old, I would often watch her work, mixing colors and painting. Her presence and artistic creativity inspired me and, in a way, accompanied me while designing the Berber collection.”

Modern designer rug in the bedroom with a geometric pattern

Modern designer rug in the kitchen with a graphic pattern

Out now…

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Would you like to be inspired by Ela’s designs and create a one-of-a-kind atmosphere in your home? Then get inspired and secure one of her stunning designs. Good to know: every rug is one of a kind.