Design-Berber Rugs by Ela

When outstanding design meets fascinating craftsmanship, something truly special is created.

Designer Ela is sitting on the brown and white rug from her collection.

Ela, the designer, and her exclusive Berber rug in brown and white tones.

Designed by Ela

Allow us to introduce: Our new Berber collection "Berber Ela Design" is online. With this hand-knotted rug collection, we present a whole new design in the realm of traditional Berber weaving. Rug designs that align with the spirit of today's interior world while remaining incredibly timeless, focusing on natural shapes, colors, and materials. Immerse yourself in a world full of traditions and a longing for tranquility, reflection, and sustainable design.

Close-up of a designer lying on a stylish Berber rug

Who is Ela

We can write a lot about Ela, her life, and her inspiration, but it is much more beautiful, exciting, and authentic when Ela tells us her story herself. Ela: "I have always been full of enthusiasm and passion for the beautiful things and surprises that life has in store for us. The foundation for my current work was laid in Iran, to be more precise, in Mashhad. There, I studied graphic and industrial design in 2014, solidifying my passion for shapes, colors, and textures and embedding it in a 'solid' framework. By the way, I am originally Iranian and was born there... my heart beats in an oriental way. My passion for design in general, and particularly for interior design, has continued to grow and deepen over the past few years, allowing me to develop a profound sense for a homely atmosphere. My major turning point in life came during my master's program in Iran. And as fate would have it, I met my now-husband Amin. A very special person who has shaped my journey and continues to do so every day. My journey became our journey, and I am grateful for that every single day. In 2015, I moved to Germany, a new chapter in my life began, and I specialized, among other things, in the field of carpet design for hand-knotted carpets.

Designer, happily sitting on the hand-knotted Berber rug in gray, white, and black.

Close-up view of designer Berber rug in black and white

Close-up of the exclusive Berber rug, designed by Ela.

Inspired by…

She: "When designing in general, I mainly let myself be guided by the moment at hand. The atmosphere must inspire me or, let's say, evoke a feeling within me. I then draw inspiration from the colors, patterns, and textures of nature, which are virtually endless and influence my creativity through their flowing, curved forms. For the Berber collection, I wanted to focus on organic shapes. These shapes evoke an emotional response in the viewer, reflected in feelings such as calmness, serenity, and security. It was important to me that nature is at the forefront, both consciously and unconsciously. This atmosphere creates a relaxed living situation within spaces that primarily evokes a warm sense of well-being. While designing the collection, I remembered my grandmother and my fascination with her work. She is a wonderful oil painter. Her works can be seen all over her house. I still have all her artworks in my mind today. She clearly left a strong impression on me. I remember the time when I was about 6 years old and I would often watch her at work, mixing colors and painting. Her presence and artistic creation inspired me and accompanied me to some extent while designing the Berber collection.

Detailed view of the zebra print Berber rug

Out now…

Would you like to be inspired by Elas Designs and create a unique atmosphere in your spaces? Then let yourself be inspired and secure one of their dreamy designs. Good to know, each rug is a one-of-a-kind piece.